Mercedes Benz
Case Study

We were challenged by Mercedes to increase awareness, desirability and test drive numbers of their new A-Class sedan

We devised a strategy that activated nine influencers including Gagan Choudhary, Namaste Car and My Exciting Vlogs to promote the Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. They created content across Instagram Posts, Stories and Instagram TV videos showing how their A-Class sedan allows them to excel with their passion and give genuine insight into how the car fits into their lifestyle.

We combined our organic influencer content with a targeted paid social strategy with a clear call to action to click-through to Mercedes’ virtual assistant messenger, that is able to arrange test drives quickly and easily to shorten the consumer journey.

Other Case Studies

Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Open chat
Chat with us!