We were challenged by Mercedes to increase awareness, desirability and test drive numbers of their new A-Class sedan

We devised a strategy that activated nine influencers including Gagan Choudhary, Namaste Car and My Exciting Vlogs to promote the Range, each with a unique passion point that aligns with their chosen model – from cooking to parenthood, entrepreneurship and snowboarding. They created content across Instagram Posts, Stories and Instagram TV videos showing how their A-Class sedan allows them to excel with their passion and give genuine insight into how the car fits into their lifestyle.

We combined our organic influencer content with a targeted paid social strategy with a clear call to action to click-through to Mercedes’ virtual assistant messenger, that is able to arrange test drives quickly and easily to shorten the consumer journey.