Skoda “Deccan Beats” is an IP created by Skoda India and curated by Barcode Entertainment. For the first time ever, watch a grand spectacle of four languages from across five states coming together on one stage, with one purpose—To Celebrate Music. A platform for undiscovered talent, new compositions, and much more!
Multilingual Music Spectacle:
Talent Discovery and Composition Showcase:
Celebrating regional diversity through music is a powerful
way to connect with audiences.
Providing a platform for undiscovered talent
fosters creativity and innovation.
Skoda “Deccan Beats” successfully achieved its objectives of celebrating music, cultural diversity, and undiscovered talent. The event’s innovative approach and inclusivity resonated with audiences across South India and beyond. By creating a platform that fosters creativity and showcases regional richness, Skoda showcased its commitment to innovation, cultural diversity, and the spirit of celebration. The event not only left a musical mark but also strengthened the brand’s connection with its audience in the Deccan region.
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