case study


Client : Dhan | Platforms : Instagram, Youtube, Telegram, Twitter and Facebook

An online share market investment & trading app to invest in Stocks, Futures,
Options, Commodities, Currencies, ETFs, and IPOs, based in Mumbai. Founded
by Pravin Jadhav – Ex CEO of Paytm Money, Lightening Fast Application
and Built for Super Trader and Investors.

  • Create awareness about the newly launched platform, Dhan, specifically targeting traders across India.
  • Execute activations across five platforms through four distinct campaigns, each with unique objectives and diverse creators, to effectively reach the target audience.
  • Trader-Centric Influencers: Identifying influencers who were seasoned traders from various Indian cities was the foundation of this campaign. These influencers were chosen based on their credibility, trading expertise, and regional influence.
  • Engagement Initiatives: Hosted live webinars on the Dhan platform, featuring the traders from each campaign. These webinars included live trading demonstrations and Q&A sessions.
  • User-Generated Content: Encouraged traders to share their success stories and experiences using the Dhan platform, fostering authenticity.

Youtube Trading Influencer Showcasing
Dhan’s App to their Viewers.

The campaign successfully achieved...



51 M





First Trades

We also Promoted a Digital Movie that
resonates with Investor Community !

Educational content and community engagement
played a pivotal role in building trust among traders.

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