Uni
Case Study

India’s first Pay 1/3rd card. First of a kind innovation that lets you split your monthly spends in 3 parts over 3 months for NO EXTRA charges.

Where can you look for the audience who doesn’t know they’re searching for you? How can
you push your influencer efforts even further?

That’s where Barcode comes in. We analyze the data of the competing brands and bring you
the best influencers to work with. Barcode guided a campaign to engage with powerful and
trusted voices of high-profile finance, comedy and entertainment influencers.

Uni partnered with Barcode to create content mapped to the entire buyer’s experience, from
unboxing to product use. The brand created a repository of trustworthy, unfiltered content to
share with its audience.

2 M ORGANIC VIEWS
20 K ENGAGEMENT ACHIEVED
30 + KEY INFLUENCERS IN 3 MONTHS
YOUTUBE EMERGED AS STAR PLATFORM

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