The Volvo Group is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of trucks, buses and construction equipment, Volvo also supplies marine and industrial drive systems and financial services
Leverage the influence of celebrities and social media influencers to promote Volvo cars by sharing their personal experiences and stories.
Create authentic and relatable content that showcases Volvo’s commitment to safety, design, and sustainability.
Volvo wanted to communicate the unique narrative of not promoting On your Face campaign ; rather relating the message to Experts who have achieved success in their walks of life
Barcode identified unique Celebrities Like Chef Ranveer Brar , Actress Kalki , Vj Bani and many more to showcase their unique content and marry this with Volvo Cars
Content Creation:
Video Series: #SafetyInMind
Collaborative content can visually demonstrate the brand’s
commitment to gender equality.
Diverse influencer backgrounds and perspectives are
essential to drive a well-rounded conversation.
The Campaign successfully achieved its objectives by leveraging celebrities to authentically communicate the brand’s commitment to safety. The campaign resulted in increased brand awareness, positive sentiment, and valuable user-generated content. Moving forward, the insights gathered from this campaign can inform future marketing strategies and reinforce Volvo’s position as a leader in automotive safety.
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