• Create a unique Intellectual Property (IP) event that celebrates music by bringing together four languages from five states on a single stage.
• Provide a platform for undiscovered talent, new compositions, and a fusion of diverse musical traditions.
  Showcase Skoda’s commitment to innovation, creativity, and cultural diversity.

Multilingual Music Spectacle:

• Language Inclusivity: The event featured performances in four languages – Telugu, Kannada, Tamil, and Malayalam – representing five states of South India.
• Music Fusion: The heart of “Deccan Beats” was the fusion of these languages, creating a harmonious celebration of cultural diversity.

Talent Discovery and Composition Showcase:

• Open Auditions: “Deccan Beats” provided a platform for undiscovered musical talent. Open auditions were held to select participants from diverse backgrounds.
• New Compositions: Musicians were encouraged to create and perform original compositions, promoting creativity and innovation in the music industry.