Moj
Case Study

The team @ MOJ deployed Barcode as their preferred marketing partner during a time when TikTok was banned in India & most of the influencers needed direction to divulge into the next big thing !

Current market scenario saw oversaturation and financially lucrative offers to influencers signing up on competition platforms. We strongly felt that MOJ is going to be that next big platform .

A total of 300 influencers were activated across India and few international countries utilising instagram feed,reel and story placements for high impact app installs.

This also led to creation of short form video content converting into immediate user action and MOJ becoming the #1 grossing short form video app with highest no of monthly active users.

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DROVE OVER 1 BILLION IMPRESSIONS DURING A
6 MONTHS CAMPAIGN
MORE THAN 100M ENGAGEMENTS WERE ACHIEVED
ACROSS THE TENURE
DELIVERED A 12% AVG ENGAGEMENT RATE ACROSS
THE CAMPAIGN
ONBOARDED 300+ INFLUENCERS INCLUDING ASIA'S
LARGEST TIKTOKKER ON MOJ !
EXECUTED OVER 10K CAMPAIGNS WITHIN
THE MOJ APP !
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