Dhan - Barcode Entertainment - Influencer Marketing PlatformBarcode Entertainment

An online share market investment & trading app to invest in Stocks, Futures,
Options, Commodities, Currencies, ETFs, and IPOs, based in Mumbai. Founded
by Pravin Jadhav – Ex CEO of Paytm Money, Lightening Fast Application
and Built for Super Trader and Investors.

Objective

Create awareness about the newly launched platform, Dhan, specifically targeting traders across India.
Execute activations across five platforms through four distinct campaigns, each with unique objectives and diverse creators, to effectively reach the target audience.

Strategy

Trader-Centric Influencers: Identifying influencers who were seasoned traders from various Indian cities was the foundation of this campaign. These influencers were chosen based on their credibility, trading expertise, and regional influence.
Engagement Initiatives: Hosted live webinars on the Dhan platform, featuring the traders from each campaign. These webinars included live trading demonstrations and Q&A sessions.
User-Generated Content: Encouraged traders to share their success stories and experiences using the Dhan platform, fostering authenticity.