Celebrated globally for their expertise in women’s intimate wear, Jockey Woman partnered with Barcode to inspire women to live wholeheartedly.
Together, we crafted an impactful social media campaign, #BrasAsVersatileAsIAm, which not only expressed the versatility of Jockey bras but also highlighted how the brand resonates with women on a personal level.
Barcode ensured that with the mantra “Be original, be you,” Jockey Woman addresses individuality and authenticity among all women.
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