In keeping with the Gen Z era of AI-generated content and pervasive use of filters, Barcode and Motorola joined forces for a campaign that fused modern AI with authentic art, showcasing the creative capabilities of the Motorola Edge 50 Pro.
Partnering with influencers, Barcode and Motorola highlighted creative attributes such as art and photography, encouraging users to engage with the AIArtMagicFilter feature.
Barcode’s strategic use of user-generated content (UGC) not only increased brand awareness among tech-savvy consumers but also effectively demonstrated the camera’s versatility to them.
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