Opposites attract, a theory tried, tested, and made successful by Barcode!
Seamlessly blending the two pole-apart worlds of Fashion and Technology, Barcode and Motorola generated buzz for the launch of Moto Edge Neo 40.
Barcode’s strategic plan involved creating an exclusive line of designer outfits inspired by Motorola Peach Fuzz. This collaboration brought together India’s renowned designers, Shantanu and Nikhil, with five promising influencers. Their content captured the essence of both the design and the device.
To enhance reach, we executed this campaign with an audience-engaging UGC contest and promoted collaborative reels between macro and micro creators.
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