We were tasked to drive awareness of the launch of Sephora’s new product line across India, using renowned beauty influencers. Instagram stories were used as an acquisition method to drive traffic to Sephora, whilst Youtube integrations gave full product reviews and showed how the Products could be used in a daily beauty routine. We were able to drive credibility and authentic brand advocacy from the reviews, using key influential voices in the beauty community, which ultimately drove awareness, engagement and increased swipe ups to Sephora.
